Study notes

Business Objectives - Introduction

  • Levels: GCSE, AS, A Level
  • Exam boards: AQA, Edexcel, OCR, IB, Other

A good definition of business objectives is:

"Objectives are statements of specific outcomes that are to be achieved"

Objectives are set at various levels in a business - from the top (corporate) and through the layers underneath (functional and unit).

Objectives are often set in financial terms. That means that the objective is expressed in terms of a financial outcome that is to be achieved. Those could include:

  • Desired sales or profit levels
  • Rates of growth
  • Amount of cash generated
  • Value of the business or dividends paid to shareholders

However, it is incorrect to say that objectives have to be expressed in money terms, or that they have to be able to be measured. Some objectives are hard to measure, but are often important. For example, an objective to be:

  • An innovative player in the market
  • A leading in the quality of customer service

A popular way to look at objectives is to see them as part of a hierarchy of forward-looking terms which help set and shape the strategy of a business. That hierarchy can be summarised as follows:

Job board

Head of Economics and Business Studies

St Aidan's Church of England High School, Harrogate, North Yorkshire

Join the tutor2u community

With a tutor2u account you can access extra features to support your teaching & learning.

Subscribe to the daily digest

Curate your own content

Track your training schedule

Manage your resource library

Receive job alerts

Join the community

Already joined? Sign in now ›

More From the Digital Store

Exam-style and exam-standard 50 mark (60 minute) unit assessment paper for AQA A Level Business 3.3.

£15.00 (+VAT)

AQA A Level Business Unit Assessment (Unit 3.3)

A full set of practice exam papers (including marks schemes) for the three AQA A Level Business exams at the end of the linear AQA course.

£75.00 (+VAT)

AQA A Level Business Practice Exam Papers (Vol 1)

The accountant is a teaching and learning activity that is used to consolidate income statements and ratio analysis.

£5.00 (+VAT)

The Accountant

Recruitment

Advertise your vacancies with tutor2u

Much cheaper & more effective than TES or the Guardian. Reach the audience you really want to apply for your teaching vacancy by posting directly to our website and related social media audiences.

Find our more ›

Advertise your teaching jobs with tutor2u