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Study Notes: People ManagementAdvertising a job The Objective of Recruitment Advertising The objectives of recruitment advertising are to: (1) Attract suitable candidates, and (2) Deter unsuitable candidates What makes a good job advert? Whilst there are no hard and fast rules about the contents of a job advert, the following features are likely to be in an effective advertisement: Accurate - describes the job and its requirements accurately Short - not too long-winded; covers just the important ground Honest - does not make claims about the job or the business that will later prove false to applicants Positive - gives the potential applicant a positive feel about joining the business Relevant - provides details that prospective applicants need to know at the application stage (e.g. is shift-working required; are there any qualifications required) Content of a job advert Most job adverts contain: - Details of the business/organisation (name, brand, location, type of business) - Outline details of the job (title, main duties) - Conditions (special factors affecting the job) - Experience / qualifications required (e.g. minimum qualifications, amount of experience) - Rewards (financial and non-financial; the financial rewards may be grouped together under a total valued "package2 - e.g. total package circa £50,000) - Application process (how should applicants apply, how to; deadlines) Choice of medium What kind of advertising medium should be chosen? The following factors are relevant: Type of job: senior management jobs merit adverts in the national newspapers and/or specialist management magazines (e.g. the Economist, BusinessWeek). Many semi-skilled jobs need only be advertised locally to attract sufficient good quality candidates Cost of advertising: National newspapers and television cost significantly more than local newspapers etc Readership and circulation: how many relevant people does the medium reach? How frequently (e.g. weekly, monthly, annually!. Is the target audience actually only a small fraction of the total readership or Viewer ship? Frequency: how often does the business want to advertise the post?
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Related Study Notes HRM Strategy Organisational Structure Motivation at work Recruitment & Training Workforce planning Communication
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HRM Strategy HRM introduction HRM objectives HRM influences Hard & Soft HRM Organisational Structure Org charts Delayering Span of control Centralisation & decentralisation Matrix structures Motivation at work What is motivation? Theory - Maslow Theory - Herzberg Theory - Taylor Theory - McGregor Financial motivation Pay Package Time rate Piece rate Commission Performance pay Share options Job rotation Job enlargement Delegation & empowerment Recruitment & Training Recruitment intro Internal / external Job descriptions Interviews Job analysis Job advertising Person specification Training - intro Induction training On-the-job training Off-the-job training Workforce planning Workforce planning Flexible working Benefits & issues Labour supply Workforce roles & workload Annual hours Job sharing Temporary staff Teleworking Flexible hours Communication Overview Barriers Benefits Employee Representation
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