marketing planning - mission - examples
Introduction
A mission statement is a formal description of the mission of a business.
The mission statement might be published in several places (e.g. at the front of an annual report and accounts, on promotional material, in the board room and on the factory floor).
There is (thankfully) no standard format for a mission statement. However, an effective mission statement should contain the following characteristics:
• Brief – it should be easy to understand and
remember
• Flexible – it should be able to accommodate change
• Distinctive – it should make the business stand out
Examples of Mission Statements
Psion plc
Our mission is to grow rapidly and profitably through innovation
in mobile internet.
In pursuing this mission, we will deliver value:
- to shareholders through superior returns
- to customers through solutions and devices that enhance their quality of
life and
personal effectiveness
- to staff through a stimulating environment that encourages innovation
Sainsbury’s plc
Our mission is to be the consumer’s first choice for food, delivering products of outstanding quality and great service at a competitive cost through working ‘faster, simpler and together’.
Churchill China
To be a leading provider to the tabletop market and deliver value through excellence in design, quality and customer service
Holidaybreak plc
Holidaybreak is the UK’s leading operator of specialist
holiday businesses. Group companies retain a distinctive identity whilst sharing
expertise and exploiting opportunities in areas of common interest.
Our aim is to achieve continuing profitable growth by developing our existing
businesses and market leading brands in the UK and European holiday markets
and through acquisitions within the travel sector.
Easyinternetcafe
To be the world's leading Internet café chain that is the cheapest way to get online
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