The story of the Tangle Teezer (and the importance of perseverance).

“Success consists of going from failure to failure without loss of enthusiasm”This is the perfect quote to accompany the story of Shaun Pulfrey and the Tangle Teezer. Despite failing (quite miserably) on The Dragon's Den in 2007, he went on to sell millions of products in over 60 countries.Here is the link showing parts of his 2007 pitch, and a This is money article from last week. There are lessons in market research, patents, marketing, sources of finance and growth, but most striking is the power of perseverance.