Strategy & Technological Change - Whatever Happened to BlackBerry?

The revenues achieved in 2011 by RIM, the owner of BlackBerry, fell by 25% compared with 2010. It looks like customers have fallen out of love with BlackBerry.  Apple, HTC, Samsung and other operator have grabbed a large share of BlackBerry’s customer base, so it must be that BlackBerry has seen its competitiveness deteriorate.

This excellent video from the FT examines some key strategic issues facing Rim and its BlackBerry brand. Could the business be a takeover target now that the firm is trying to achieve a turnaround? But, if so, who would want to buy it?  Can new product development save BlackBerry before it loses further market share in key markets like the US?  A fantastic lesson resource for A2 students…

News video (December 2012): Research in Motion expected to report more heavy losses

Job board

BTEC Business (First and National) Resource Contributors

tutor2u, Various - online and face-to-face events

Join the tutor2u community

With a tutor2u account you can access extra features to support your teaching & learning.

Subscribe to the daily digest

Curate your own content

Track your training schedule

Manage your resource library

Receive job alerts

Join the community

Already joined? Sign in now ›

More From the Digital Store

Comprehensive collection of topic worksheets and case studies covering the Year 2 teaching content for AQA A Level Business. Perfect for lessons, homework, revision & cover!

£75.00 (+VAT)

AQA Business (Year 2) Lesson Worksheets and Case Studies

In this decision tree activity, students have to assess and recommend which strategy should be undertaken a by a business making souvenir merchandise.

£5.00 (+VAT)

Big Decisions at Banana Moon

Exam-style and exam-standard 50 mark (60 minute) unit assessment paper for AQA A Level Business 3.3.

£15.00 (+VAT)

AQA A Level Business Unit Assessment (Unit 3.3)

Recruitment

Advertise your vacancies with tutor2u

Much cheaper & more effective than TES or the Guardian. Reach the audience you really want to apply for your teaching vacancy by posting directly to our website and related social media audiences.

Find our more ›

Advertise your teaching jobs with tutor2u