Sony - Hirai’s Turnaround Strategy - in Video Clips

At our A2 Business revision workshops in March we predicted that Sony would quickly become an essential research case study for students in 2012 and perhaps beyond, as we anticipated the strategic review being carried out by Hirai Kazou as he took over as CEO of Sony from Sir Howard Stringer.  Events over recent days have supported that view. Sony’s plight - and proposed turnaround strategy - is packed full with fantastic business strategy materials. Perfect for comparing and contrasting with the likes of Apple, Samsung, Google & HTC.

Hirai’s announcement has been well covered in all the business media, particularly the online business television channels.  Here is a selection of clips which help explain the strategy and also provide some examples of experts analysing and evaluating the likely success of the turnaround:

Update: BBC news, May 2012: Sony shares tumble to 31-year low amid record losses


After four years of huge losses, Sony, the Japanese electrical company, has announced it is to cut up to 10,000 jobs.

At his announcement of the strategy, Hirai Kazou stated that:

“For Sony’s revival and growth process, there will be painful choices and decisions that must be made, and we will be faced with executing these decisions. But without these, we will not be able to change Sony.”

Sony’s new CEO has broad ambitions to reverse the company’s losses but the analysts featured on the Reuters video further below don’t think the turnaround strategy plan is “gritty enough”!





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