NPD and Emerging Markets Drive Organic Growth at JLR

Yet more evidence of success at Jaguar Land Rover (“JLR”) which has reported very strong sales growth for the last quarter, driven by rapid expansion in emerging markets - particularly China.

The introduction of new models, together with full-stocking of cars in showrooms seems to have helped JLR outperform its competitors. JLR’s factories in the UK are running at high capacity utilisation and longer shifts are being introduced.

This BBC video looks at how JLR is achieving its sales growth and questions whether the growth is sustainable.

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Head of Business & Economics

Eastbourne College, Eastbourne, East Sussex

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