In the News
Niche v Mass Market: UK Burger Wars
Jim Riley
14th July 2015
Is there a layer missing in a Big Mac? No, not another layer of cheese or salad. A layer of authenticity or customisation that helps differentiate the burger product, adding more value for the impatient fast-food customer?
The competitive battle in the fast-food burger market is heating up - and serves up a great example of how different strategies are proving winners and losers.
Jim Riley
Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.
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