In the News
Music Streaming Powers Ahead
13th January 2016
The impact of technological change in the music industry and the associated changes in consumer tastes and preferences continues to be reflected in key changes in demand.
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Understanding Markets
Topic Videos
BUSS1 - Market Size, Share and Growth Calculations
10th April 2015
An Introduction to Revenues and Demand
Teaching PowerPoints
Market Segmentation
Study Notes
Niche Markets and Mass Markets
Study Notes
Startups, Technological Change and the Fast Food Market
21st November 2015
Niche v Mass Market: UK Burger Wars
14th July 2015
Watch out Ocado (and the Rest) – Here Comes Amazon Fresh
11th August 2015