In the News
Market Research Drives a Rebrand of Coca-Cola Zero
Jim Riley
19th April 2016
In what is described as Coca-Cola's most significant product launch in the UK for 10 years, a Coca-Cola brand is being renamed and relaunched - all due to market research.
- Business
- Blog
- In the News
- Qualitative research
- Primary research
- Marketing research
- Brand
- Brand awareness
Jim Riley
Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.
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