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Globalisation - Coca-Cola: the Ultimate Global Brand?

Jim Riley

11th September 2012

Fantastic lesson resource here from the BBC Magazine on the global reach (and history) of Coca-Cola. The recent decision to allow the sale of Coca-Cola in Burma means that there are just two countries in the world where it is not permitted to buy the iconic global beverage. Can you guess which two countries these are?As the article explains, the Coca-Cola brand has been closely aligned to geo-political events over its 126 year history, largely as a result of its heritage in the USA.

Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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