Globalisation - Coca-Cola: the Ultimate Global Brand?
Fantastic lesson resource here from the BBC Magazine on the global reach (and history) of Coca-Cola. The recent decision to allow the sale of Coca-Cola in Burma means that there are just two countries in the world where it is not permitted to buy the iconic global beverage. Can you guess which two countries these are?
As the article explains, the Coca-Cola brand has been closely aligned to geo-political events over its 126 year history, largely as a result of its heritage in the USA.
More From the Digital Store
All the teaching & learning resources provided to delegates at the recent Teaching Quantitative and Numerical Concepts for A Level Business course.
A complete collection of editable lesson topic worksheets and exam-style case studies that are ideal for teaching individual topics for the whole Edexcel A Level Business Year 1 (AS) teaching content.
Much cheaper & more effective than TES or the Guardian. Reach the audience you really want to apply for your teaching vacancy by posting directly to our website and related social media audiences.