Enterprise, Location and Culture - Inside the new Google Campus in London

Google Campus, a building designed to offer technology start-ups desk space and mentoring in east London, was opened to much fanfare by UK chancellor George Osborne. But is the government right to look to the tech sector for economic growth? In this excellent FT video Daniel Garrahan reports from inside Google Campus. Some good teaching points here, including:

• The role of government support for technology startups
• Non-financial benefits of a suitable location for startup entrepreneurs and their employees
• Use of a location to bring together entrepreneurs and venture capitalists
• The cost savings for startups of locating in a venue like Google Campus