In the News
Corporate Change at Google – as Simple as ABC
11th August 2015
Google Inc is changing its name – to Alphabet Inc! The new company even has an amazing new domain for its corporate website
Actually, this move is a lot more complicated than that. It involves a fundamental restructuring of the way that the existing Google business is organised and managed. The overall objective is to enable the various business units within Google to be more focused and also to provide shareholders with greater transparency about how their investment is performing.
You might also like
Boston Matrix (Product Portfolio Model)
Study Notes
Apple - Perfect timing for teaching so many things...
10th September 2014
Strategy: Ikea Diversifies into Hotels
23rd April 2013
Ansoff Matrix
Study Notes
Samsung: Boston Matrix, Culture and Dividend Yield
18th January 2014
Marketing Mix: Product (Revision Presentation)
Teaching PowerPoints
Product Groups
Study Notes