In the News
Asos sticks by its strategy - even if it means losing older customers
26th November 2015
The online fashion retailer, Asos, is a great example of why successful strategy involves clear market positioning.
You might also like
Market Segmentation
Study Notes
Niche Markets and Mass Markets
Study Notes
Startups, Technological Change and the Fast Food Market
21st November 2015
Niche v Mass Market: UK Burger Wars
14th July 2015
Watch out Ocado (and the Rest) – Here Comes Amazon Fresh
11th August 2015
E-commerce, Retailers and the Age of Disruption
4th September 2015
Poundland Ventures Online
5th September 2015
SME's in the UK Are Missing the Opportunities of E-Commerce
10th September 2015