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| Archive of articles on the Business Studies Blog - October 2006 |
Starter Activity - Name That Advert
Tuesday, October 31, 2006 TV adverts usually aim to build awareness and recognition of a brand or product. Here are 20 screenshots from TV ads during 2006. Can you name the product or brand being promoted? Cadbury abandons its profit target
Tuesday, October 31, 2006 Cadbury Schweppes Plc, the manufacturer of Dairy Milk chocolate has decided to scrap its profitability target in the wake of a sharp increase in the costs of their raw material costs. And the response from the stockmarket has been immediate! Will Trident bite off more than it can chew?
Tuesday, October 31, 2006 Cadbury is hoping to take some of Wrigley's 98% share of the UK chewing gum market. The battle should make for a great marketing story. The real business cost of online shopping
Tuesday, October 31, 2006 British businesses are paying the price of letting their employees do their shopping online - during work time! What Price for Quality?
A consumer survey reveals Ryanair to be the 'least liked airline'. Can a budget provider of goods and services ever be high quality? The Publication of the Stern Report - Updated Links
Tuesday, October 31, 2006 Monday 30th October 2006 marked the publication of a major and perhaps hugely influential report by Sir Nicholas Stern on the economic impact of climate change. There has already been and will continue to be huge media coverage of the report and its conclusions and possible government policy responses. It is a major economic, business and political news story. Social Entrepreneurs Lead a New Breed of Business
30 October 2006 The rise of `The Third Sector`. How social entrepreneurs are are becoming a major force for change. Fast Fashion - resources for you and your students
Monday, October 30, 2006 The AQA Business Unit 2&3 case study for Jan07 is all about Fast Fashion. Here are some great background resources on this retail phenomenon to get you started Starter Activity - the Changing Face of Retailing
Monday, October 30, 2006 Use this excellent Sunday Times article as away of introducing key business concepts Starter Activity - Spot the Business Terms
Saturday, October 28, 2006 See how many business terms your students can spot (and define) in this excellent short video clip The Biz Quiz - 28 October 2006
Friday, October 27, 2006 Welcome your business and economics students back from their half-term break with our popular quiz. Nearly half of UK still not online - and most have no intention of changing
Friday, October 27, 2006 Recent survey shows 44% of UK households still not online and 70% of them have no intention of changing. Branding - means a lot more than added value to Ethiopian Coffee Farmers
Friday, October 27, 2006 Ethiopian coffee is some of the very best in the world, yet the farmers receive a tiny fraction of the evnetual sale price. Branding and Trademarks could be the key to a better deal. Who's in front after 15 years of Internet growth?
There's a lot of hype about internet 2.0, except perhaps this internet boom isn't set to crash like the last one... The Top Earning Dead Celebrities
The Forbes website have updated their annual ranking of the income of deceased stars. The top 13 alone earned nearly a quarter of a billion dollars. Revealed - the Strange Habits of Holidaymakers
Thursday, October 26, 2006 A new survey highlights fascinating insights into the buying and consuming habits of holidaymakers. Teaching Market Share & the Moyles Factor
Thursday, October 26, 2006 Radio stations are a great example to use when teaching market share and industry concentration Vodafone tops global ranking for social responsibility
Monday, October 23, 2006 Vodafone is today celebrating a top place in a ranking of the world's most accountable business in a survey published by AccountAbility, a London thinktank and csrnetwork, a British corporate responsibility network. Working in Hells Kitchen Would Truly be a Nightmare
Monday, October 23, 2006 Gordon Ramsey tops the list of bosses we would least like to work for - according to a new survey. The Farepak Farce - Will Customers Be Saved by a Goodwill Gesture?
Monday, October 23, 2006 The timing of the demise of Christmas hamper seller Farepak could not have been timed worse. iPod - Happy 5th Birthday to You
Monday, October 23, 2006 A really interesting article on the BBC technology page today - might make the basis for a stimulating lesson on product life cycle (as well as other aspects of marketing). Breakeven analysis and the Airbus A380
Friday, October 20, 2006 Airbus have revised their estimate of the number of super jumbos they need to sell in order to breakeven. The number has risen from 270 to 420. IKEA: Do-it-yourself Food
Thursday, October 19, 2006 An article on the marketing strategy of of the global furniture giant IKEA The weird World of Warcraft - playing computer games for cash
A new industry is being born to cater for the needs of the inhabitants of virtual worlds £21 billion spent on internet shopping
Saturday, October 14, 2006 Office for National Statistics saw UK online consumer purchases rise by 30% during 2005 The Biz Quiz - 14 October 2006
Saturday, October 14, 2006 Google, BP, the Guardian and AOL UK were all in the business and economics news this week. Test yourself against thousands of other students and teachers with the very latest weekly edition of The Biz Quiz: More changes in the mobile phone industry
What's happening in the market for mobiles - have you heard that Apple are lining up new products? Business Miscellany
Thursday, October 12, 2006 The business world always throws up some fascinating facts and figures. Try these... Google buys YouTube for $1.65 Billion
Wednesday, October 11, 2006 Google buys YouTube for $1.65 Billion with a view to using it as a platform for advertising and to offer new entertainment and content services. Carphone Warehouse expands broadband horizons as costs escalate
Wednesday, October 11, 2006 As an update to an earlier blog story, Carphone Warehouse admits cost over-runs of £20m in TalkTalk venture but meanwhile wins auction for AOL UK Is the latest increase in the minimum wage good news?
Monday, October 09, 2006 A higher minimum wage should benefit the low paid, shouldn't it? Size Matters... When It Comes to Higher Education
Sunday, October 08, 2006 Larger universities are exploiting the advantages of scale according to the latest world university rankings The Biz Quiz - 7 October 2006
Thursday, October 05, 2006 Top Shop, Body Shop and a postman named Roger were all in the business & economics news this week. Were you keeping track? Will General Motors turn into a Zombie?
By losing $1bn a month, a corporate giant is close to collapse. Can General Motors secure a future in the world car industry? The Biz Quiz: Brand Bingo!
Wednesday, October 04, 2006 A fun bingo game on brand names to lighten your marketing or business lessons Kodak seeks to become a global brand again
Tuesday, October 3, 2006 What future for Kodak? Last week there was a good article to read in the Guardian concerning a business that is having to remodel its self as new technology causes gales of creative destruction in the traditional photography markets. |
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