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Leadership video - A heartfelt apology from the boss
This video features a personal message from RIM (maker of Blackberry) Founder and Co-CEO Mike Lazaridis on the BlackBerry service outage which enraged millions of Blackberry users in the UK and around the world. Why did he feel the need to publish the video? Because RIM spectacularly failed to handle the crisis that arose when the Blackberry server network collapsed, cutting off tens of millions of BlackBerry users for three and a half days. Service outage has triggered a wave of defections to rival handset makers such as Apple and Samsung - perfect timing for both as they launch new versions of their smartphones.