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3 resources for business, knicked from the economics blogs

Monday, November 15, 2010
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Who says you can’t make better use of some good ideas for the business classroom from your colleagues who teach economics?  Here are three examples of resources that the authoring team over on the GCSE Econ blog have added over recently which are ideally suited to support business teaching:

First, here is an example of market segmentation in action.  A bit like the Yorkie Bar approach to gender segmentation, this New Zealand firm has a clear idea of who the target customer is:

http://www.tutor2u.net/blog/index.php/gcse-economics/comments/yoghurt-for-real-men-market-segmentation/

Next: you may need to ration the Christmas turkey this year since the effect of rising raw material costs has led to a shrinkage in the size of the average turkey for the same price.  A great example of the effect of cost increases on a product:
http://www.tutor2u.net/blog/index.php/gcse-economics/comments/demand-and-supply-in-action-turkeys-shrink-as-prices-rise/

And finally; another great example of how fashion and taste can affect demand for products.  In this case, the effect of wider Internet use on the demand for PJs:

http://www.tutor2u.net/blog/index.php/gcse-economics/comments/pyjamas-are-in-supply-and-demand-in-action/

It really is worth keeping an eye out for the lovely materials that Amy, Ben, Innes and the rest of the team add to the GCSE Economics blog - so much of it is great lesson material for business students too.

You can get the daily resource feed from the tutor2u GCSE Economics Blog by adding your email address in the box in the top left hand corner of each blog page.


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