Tom White
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I'm an economics and business studies teacher who lives in Norwich. I've been teaching all sorts of related courses in schools here and in/around London since 1993, and I started blogging and writing for Tutor2u in 2006. I enjoy trying to make links between what's in the news and what we do in the classroom. Give me some feedback: it's great to hear from other enthusiasts! You can reach me by email and you'll see me crop up at conferences too. Say hello when you get the chance.


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Copycats and ‘Me Too’ products
Posted to Business Studies- on Friday, May 25, 2012 ,
Greek Euro Exit Flowchart

Marketing case study: the Swiss Army knife
Posted to Business Studies- on Thursday, May 24, 2012 ,
Should you buy Facebook shares?
Posted to Business Studies- on Thursday, May 17, 2012 ,
Epic fail: how to do really badly
Posted to Business Studies- on Tuesday, May 15, 2012 ,
Shareholder conflict: the story so far – and its relevance to evaluation
Posted to Business Studies- on Thursday, May 10, 2012 ,
Same product - different prices: Greggs sausage roll costs more in Hammersmith than Hull
Posted to Business Studies- on Wednesday, May 09, 2012 ,
Exchange rate: £1 above €1.20
Posted to Business Studies- on Tuesday, May 08, 2012 ,
Marketing analysis: the UK supermarket battleground
Posted to Business Studies- on Thursday, May 03, 2012 ,
OCR F297 case study: impact of the economic environment on the housing market
Posted to Business Studies- on Tuesday, May 01, 2012 ,
Predictions of a dramatic change in the way goods are produced - and how it may change business
Posted to Business Studies- on Wednesday, April 25, 2012 ,
What’s going wrong at Superdry?
Posted to Business Studies- on Monday, April 23, 2012 ,
Effective evaluation for A2 business: the “halo effect”
Posted to Business Studies- on Saturday, April 21, 2012 ,
More on “up-selling” (adding value) the budget airline way
Posted to Business Studies- on Monday, April 16, 2012 ,
How will General Motors respond to the problem of over-capacity?

Retailing booms: in railway stations
Posted to Business Studies- on Tuesday, March 27, 2012 ,
An embarrassment of riches: what does Apple plan to do with its cash mountain?
Posted to Business Studies- on Thursday, March 22, 2012 ,
Game Over?
Posted to Business Studies- on Tuesday, March 13, 2012 ,
Practice your skills as a retailer: entrepreneurs experiment with ‘pop up’ shops
Posted to Business Studies- on Thursday, March 08, 2012 ,
Pink bricks for girls?  Lego builds a new strategy
Posted to Business Studies- on Friday, March 02, 2012 ,
Economics for Business: Is an economic recovery underway?
Posted to Business Studies- on Tuesday, February 28, 2012 ,
Pub landlady wins TV football court case: a crucial insight into EU law
Posted to Business Studies- on Friday, February 24, 2012 ,
Trouble at Travelodge: ratio analysis helps explain why
Posted to Business Studies- on Tuesday, February 21, 2012 ,
Happiness in the workplace still proving elusive
Posted to Business Studies- on Monday, February 06, 2012 ,
Which is better? Aldi or Lidl? Compare and contrast these (and others) using ‘Store Wars’

Success for the Daily Mail’s online strategy
Posted to Business Studies- on Monday, January 30, 2012 ,
More perspectives on our changing shopping habits
Posted to Business Studies- on Thursday, January 26, 2012 ,
What’s gone wrong for Kodak?
Posted to Business Studies- on Thursday, January 19, 2012 ,
Still more praise for the “John Lewis model”
Posted to Business Studies- on Tuesday, January 17, 2012 ,
Business size and the innovation debate
Posted to Business Studies- on Wednesday, January 11, 2012 ,
Tesco takes it ‘easy’, controlling costs in its US operations

Business winners and losers from Christmas 2011
Posted to Business Studies- on Wednesday, January 04, 2012 ,
Why is productivity rising in the US?
Posted to Business Studies- on Sunday, January 01, 2012 ,
Business news review of 2011
Posted to Business Studies- on Thursday, December 29, 2011 ,
Managing an ageing workforce
Posted to Business Studies- on Tuesday, December 20, 2011 ,
Strategies to revive the High Street: Mary Portas reports
Posted to Business Studies- on Tuesday, December 13, 2011 ,
Marketing and the supermarket ‘price war’
Posted to Business Studies- on Tuesday, December 06, 2011 ,
The Boston Matrix, whisky and booming exports
Posted to Business Studies- on Friday, December 02, 2011 ,
Woman pepper-sprays rival bargain hunters.  So what is ‘Black Friday’?
Posted to Business Studies- on Tuesday, November 29, 2011 ,
Stakeholders argue over executive pay
Posted to Business Studies- on Wednesday, November 23, 2011 ,
Tottenham Hotspur to switch from public to private limited company
Posted to Business Studies- on Wednesday, November 16, 2011 ,
How loyalty cards are used to gather market research data
Posted to Business Studies- on Wednesday, November 09, 2011 ,
Return on investment – and ‘overpaid’ Hollywood stars
Posted to Business Studies- on Tuesday, November 08, 2011 ,
Workforce planning and the risk of excessive cutbacks

PepsiCo: economies or diseconomies of scale?
Posted to Business Studies- on Wednesday, November 02, 2011 ,
How PepsiCo are trying to control diseconomies of scale
Posted to Business Studies- on Tuesday, October 18, 2011 ,
Shoppers switch stores as income patterns change
Posted to Business Studies- on Tuesday, October 11, 2011 ,
De-layering: do firms need middle managers?
Posted to Business Studies- on Wednesday, October 05, 2011 ,
Stakeholders gripped by the bad news coming from BAE Systems
Posted to Business Studies- on Wednesday, September 28, 2011 ,
Who is Britain’s biggest manufacturer?  The answer may surprise…
Posted to Business Studies- on Tuesday, September 13, 2011 ,
Marks & Spencer’s new look

Premium market segments: Waitrose at Canary Wharf
Posted to Business Studies- on Thursday, September 08, 2011 ,
The puzzle of rising profits
Posted to Business Studies- on Monday, September 05, 2011 ,
Who is hiring – and who is firing?
Posted to Business Studies- on Wednesday, August 31, 2011 ,
The world’s biggest car market
Posted to Business Studies- on Tuesday, August 30, 2011 ,
Marketing to the elderly
Posted to Business Studies- on Wednesday, August 24, 2011 ,
Is Apple now the world’s biggest firm?
Posted to Business Studies- on Wednesday, August 10, 2011 ,
Fresh doubts about outsourcing
Posted to Business Studies- on Monday, August 08, 2011 ,
Women’s effect on corporate decision making
Posted to Business Studies- on Tuesday, July 19, 2011 ,
Movies and money: the top film franchises
Posted to Business Studies- on Tuesday, July 12, 2011 ,
Shareholder revolt over executive pay at Burberry
Posted to Business Studies- on Thursday, July 07, 2011 ,
Leaders’ Weaknesses
Posted to Business Studies- on Monday, July 04, 2011 ,
Hardship on the High Street – what’s the problem?
Posted to Business Studies- on Tuesday, June 28, 2011 ,
A Festival for business
Posted to Business Studies- on Monday, June 27, 2011 ,
Cash flow crisis at Saab: what went wrong?
Posted to Business Studies- on Thursday, June 23, 2011 ,
The Irresistible (?) Rise of the Super Rich

Business investment: the UK corporate cash pile
Posted to Business Studies- on Wednesday, June 15, 2011 ,
Corporate longevity: the lessons from IBM’s 100th birthday
Posted to Business Studies- on Tuesday, June 14, 2011 ,
Economic environment: Emerging Markets
Posted to Business Studies- on Tuesday, June 07, 2011 ,
Luxury goods giant Prada looks east to cash in on Asian boom

Designing an effective work place
Posted to Business Studies- on Monday, June 06, 2011 ,
Secrets of the Superbrands
Posted to Business Studies- on Thursday, May 26, 2011 ,
Economics environment: Stock market booms (and busts)
Posted to Business Studies- on Monday, May 23, 2011 ,
Waterstones to be sold as HMV struggles with cash shortfall
Posted to Business Studies- on Friday, May 20, 2011 ,
Economic environment – Unemployment
Posted to Business Studies- on Wednesday, May 18, 2011 ,
An end to outsourcing?

Economic environment - GDP
Posted to Business Studies- on Tuesday, May 17, 2011 ,
Most Controversial Adverts of 2010
Posted to Business Studies- on Thursday, May 12, 2011 ,
Economic environment: Oil and Petrol Prices
Posted to Business Studies- on Wednesday, May 11, 2011 ,
Tesco’s overseas strategy: next steps
Posted to Business Studies- on Tuesday, May 10, 2011 ,
Economic environment: Exchange Rates

Economic environment: Confidence
Posted to Business Studies- on Wednesday, May 04, 2011 ,
Economic environment: Inflation
Posted to Business Studies- on Monday, May 02, 2011 ,
Saab struggles to break even

Economic Environment: Debt bombshell
Posted to Business Studies- on Thursday, April 28, 2011 ,
Booming Billboards
Posted to Business Studies- on Wednesday, April 27, 2011 ,
Tesco -  The right strategy in the US?
Posted to Business Studies- on Saturday, April 23, 2011 ,
Discounters move into UK shopping malls
Posted to Business Studies- on Tuesday, April 19, 2011 ,
Is the golf business coming out of the bunker?
Posted to Business Studies- on Thursday, April 07, 2011 ,
Consumer electronics market awaits the launch of the iHand
Posted to Business Studies- on Friday, April 01, 2011 ,
MySpace and the product life cycle
Posted to Business Studies- on Sunday, March 27, 2011 ,
Accessible UK Budget resource
Posted to Economics- on Friday, March 25, 2011 ,
Workers’ rights and CSR – 100 year anniversary of note
Posted to Business Studies- on Thursday, March 24, 2011 ,
Japanese earthquake – business aftershocks
Posted to Business Studies- on Tuesday, March 15, 2011 ,
Are call centres the factories of the 21st century?
Posted to Business Studies- on Friday, March 11, 2011 ,
Barbie’s expansion problem
Posted to Business Studies- on Wednesday, March 09, 2011 ,
Which is bigger – McDonalds or Subway?
Posted to Business Studies- on Tuesday, March 08, 2011 ,
The amazing ITV recovery ... or is that TV advertising recovery?
Posted to Business Studies- on Wednesday, March 02, 2011 ,
What are the secrets of IKEA’s success?
Posted to Business Studies- on Tuesday, March 01, 2011 ,
The Politics bit of PEST analysis
Posted to Business Studies- on Thursday, February 17, 2011 ,
Will a new manufacturing technology change the world?
Posted to Business Studies- on Tuesday, February 15, 2011 ,
Nokia: a business culture problem?
Posted to Business Studies- on Thursday, February 10, 2011 ,
Business Strategy: next steps for the budget airline industry
Posted to Business Studies- on Wednesday, February 02, 2011 ,
Corporate Social Responsibility priority? Increase profits…

The Economic Environment
Posted to Business Studies- on Friday, January 28, 2011 ,
Burberry bounce back from a damaged brand
Posted to Business Studies- on Tuesday, January 25, 2011 ,
Advertising standards and misleading claims
Posted to Business Studies- on Wednesday, January 19, 2011 ,
Starbucks and our hostility to rebranding
Posted to Business Studies- on Monday, January 17, 2011 ,
Newspaper strategies for survival
Posted to Business Studies- on Friday, January 14, 2011 ,
More UK product recalls: why?
Posted to Business Studies- on Tuesday, January 11, 2011 ,
HR implications of business expansion: the UK supermarket sector

What strategy should HMV employ next?
Posted to Business Studies- on Thursday, January 06, 2011 ,
Business secrets and Wikileaks
Posted to Business Studies- on Wednesday, January 05, 2011 ,
Cash flow problems at Borders
Posted to Business Studies- on Tuesday, January 04, 2011 ,
Stakeholder or shareholder: who matters most?
Posted to Business Studies- on Tuesday, December 28, 2010 ,
Business review 2010: part one
Posted to Business Studies- on Friday, December 24, 2010 ,
Women in the boardroom
Posted to Business Studies- on Wednesday, December 15, 2010 ,
Business ethics: tax evasion
Posted to Business Studies- on Tuesday, December 07, 2010 ,
Is ‘working from home’ a skive?

‘Green Audits’ may be helpful for firms
Posted to Business Studies- on Wednesday, December 01, 2010 ,
Productivity calculations in the car industry
Posted to Business Studies- on Tuesday, November 30, 2010 ,
Pricing in UK supermarkets
Posted to Business Studies- on Sunday, November 28, 2010 ,
Cash for Tweets
Posted to Business Studies- on Wednesday, November 24, 2010 ,
Raising finance:  GM in colossal sale of shares
Posted to Business Studies- on Thursday, November 18, 2010 ,
Unilever and the ‘Sustainability’ agenda
Posted to Business Studies- on Tuesday, November 16, 2010 ,
Strategy at M+S
Posted to Business Studies- on Wednesday, November 10, 2010 ,
What does Britain export?
Posted to Business Studies- on Tuesday, November 09, 2010 ,
Betting on babies: a smart bit of demographic analysis
Posted to Business Studies- on Tuesday, November 02, 2010 ,
Should employers be able to sack people more easily?

Advertising booms (but not if you’re a newspaper)
Posted to Business Studies- on Thursday, October 21, 2010 ,
A declining market for branded consumer goods?
Posted to Business Studies- on Tuesday, October 19, 2010 ,
Start-up businesses all the rage
Posted to Business Studies- on Thursday, October 14, 2010 ,
Which business sectors are pulling the economy out of recession?
Posted to Business Studies- on Wednesday, October 13, 2010 ,
The Price of a Pint
Posted to Business Studies- on Thursday, October 07, 2010 ,
Business and the blogosphere
Posted to Business Studies- on Monday, October 04, 2010 ,
Bankrupt Blockbuster: what went wrong?
Posted to Business Studies- on Wednesday, September 29, 2010 ,
Location and retail rents
Posted to Business Studies- on Tuesday, September 21, 2010 ,
Employee ownership: will Blackwell’s do a John Lewis?

Best Global Brands 2010
Posted to Business Studies- on Thursday, September 16, 2010 ,
Is your business too nice? Reflections on Corporate Culture
Posted to Business Studies- on Wednesday, September 15, 2010 ,
Private sector or public sector: what is the future for the Royal Mail?
Posted to Business Studies- on Friday, September 10, 2010 ,
Burger King: A fifth owner for the troubled fast food giant
Posted to Business Studies- on Wednesday, September 08, 2010 ,
The Mini: a case study in product extension strategies
Posted to Business Studies- on Friday, September 03, 2010 ,
Recession pricing: the rise of the budget hotel
Posted to Business Studies- on Tuesday, August 31, 2010 ,
The most successful Dragons’ Den pitch so far?
Posted to Business Studies- on Thursday, August 26, 2010 ,
Clubbing your way to ratio analysis
Posted to Business Studies- on Tuesday, August 24, 2010 ,
How much do you earn? How much should you earn?
Posted to Business Studies- on Thursday, August 19, 2010 ,
Poundland expanding: reflections on quality and the recession

ITV returns to profitability
Posted to Business Studies- on Tuesday, August 03, 2010 ,
What does a £1m record deal mean?
Posted to Business Studies- on Thursday, July 22, 2010 ,
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