The no-frills travel market
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This week saw two new budget airlines being launched in the burgeoning no-frills travel market. Both airlines have focused on their brand names to show that their airline is indeed different. Singapore Airlines announced SCOOT, a new long-haul budget carrier to compete against Air Asia and Jet Star. In the wake of the Qantas debacle, a new budget air line was unveiled yesterday in Brisbane. Sporting the iconic green and gold colors, AIR AUSTRALIA is the new brand name for Strategic Airlines, which has been around for almost 20 years. With a soaring Australian dollar and a high demand for travel in Asia, this week’s announcement is strategic given that the global economy is slowing and fuel costs are going through the roof.
Read more on Scoot and Air Australia
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