Newspaper Printing Outsourcing

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The San Francisco Chronicle has become the biggest newspaper in the USA to outsource all of its printing. Critics question how essential new presses are when readers are abandoning print for the Internet, and the paper is losing tens of millions of dollars a year.

This is a useful resource to spark a debate on the importance of market research to a firm; planning for change and a firms reaction to a changing market. The article could be developed into a role play with different pupils representing different stakeholders in the business

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