N-Pharma – Top 10 activities to prepare for the case study
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The second blog entry on teaching and learning strategies for the pre-seen case study 2010…
Top 10 Preparation Activities for N-Pharma
1. Identify and define all the key terms in the case study (there are over 80 key terms in this case study and any of these can be asked in the actual exam!)
2. Produce a time line of events (read the case to produce a chronological list of events and the people involved).
3. Produce a personnel profile of all people mentioned in N-Pharma: who they are, their roles, their strengths/weaknesses and so forth.
4. Assess the liquidity position of N-Pharma using ratio analysis and comment on your findings.
5. Produce a stakeholder map (see Unit 1.4) for N-Pharma. Try to distinguish between N-Pharma’s internal and external stakeholders.
6. List all the problems faced by N-Pharma, under the headings of either: Finance, Personnel, Marketing or Production. Alternatively, the problems could be classified as internal and external constraints/problems. For HL students, consider the sources of conflict at N-Pharma and produce a force field analysis (Unit 1.8) for N-Pharma.
7. Conduct a fully applied SWOT analysis for N-Pharma. To test your understanding, you could produce another jumbled up version of the SWOT analysis to see if you can place the points in the correct category (strengths, weaknesses, opportunities or threats).
8. Conduct an overall PEST analysis for N-Pharma by examining the opportunities and threats outlined in the case study. This will involve an analysis of the data in the appendices.
9. Produce a podcast of the N-Pharma case study. You can then listen to the case study on your media player; ideal for auditory learners.
10. Apply relevant Business & Management theory to the N-Pharma case study. You could examine the strategic options available to N-Pharma using Ansoff’s Matrix, Five Forces analysis or Porter’s generic strategies (see Unit 1.7).
Finally, HL students should note that Section C of the Paper 1 examination will come with additional (unseen) information and data in order to address the compulsory question on Business Strategy.
Good luck with the preparations!
Source: adapted from Business and Management – for use with the IB Diploma Programme, by Paul Hoang, IBID Press, ISBN: 978-1-876659-63-9

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