Case Study 2010: N-Pharma – Quiz #2
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Here’s the second quiz for your students to test their comprehension of the N-Pharma case study. I give my students 5 mins, i.e. 30 seconds per question…
N-Pharma – Quiz #2
1. What is located at Tsukuba Science City?
2. What is the name of N-Pharma’s well-established painkiller, with a market share of about 33% in Japan and the USA?
3. N-Pharma’s subsidiaries are responsible for production and distribution of its drugs – is this statement true or false?
4. Pharmaflo is designed to prevent what?
5. Who is Laura Davies?
6. What is the name of new N-Pharma’s anti-aging drug?
7. Does N-Pharma use specialist magazines as part of its promotional mix?
8. Is the demand for N-Pharma’s products price elastic or income elastic? (HL only)
9. Have the employees in Canada or Australia repeatedly stated that they want more delegation?
10. How many strategic options is the board of directors of N-Pharma considering as part of its growth strategy?
Question 9 – is it the Australians or Canadians that are after more delegation at N-Pharma?
Answers
1. The corporate headquarters of N-Pharma
2. Pharmax
3. True
4. Heart attacks
5. CEO of N-Pharma Australia
6. Pharmatics
7. Yes
8. Income elastic
9. Canada
10. Three
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