How do companies react to and manage crises?

Print Email Tweet This!Save to Favorites
Recommend on Google+

In the following analysis, I have identified five multi national companies to show how they managed crisis and dealt with negative publicity.  The companies are Mattel, PepsiCo, JetBlue, The Coca Cola Company and Johnson & Johnson. 

Click here to download the article.

blog comments powered by Disqus

TEACHER RESOURCE NEWSLETTER FOR IB DIPLOMA - ADD YOUR DETAILS

Full Name:
*  Your Email Address:
Job / Position:
School / College:
Town / City:
Postcode:
*  Country:	-- Please choose your country --United KingdomAlgeriaArgentinaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBelgiumBermudaBosniaBotswanaBrazilBruneiBulgariaCambodiaCameroonCanadaChinaCyprusCzech republicEgyptEstoniaEthiopiaFijiFranceGeorgiaGermanyGhanaGreeceHong KongHungaryIndiaIndonesiaIranIrelandIsraelItalyIvory CoastJapanJordanKenyaKuwaitLebanonLiberiaLithuaniaMalawiMalaysiaMaldivesMaltaMauritiusMexicoNepalNetherlandsNew ZealandNigeriaNorwayOmanPakistanPapua New GuineaPhillipinesPolandPortugalQatarRomaniaRussiaSaudi ArabiaSierra LeoneSingaporeSlovakiaSloveniaSouth KoreaSpainSri LankaSwedenSwitzerlandTanzaniaThailandTunisiaUgandaUkraineUnited Arab EmiratesUnited StatesUruguayVietnamWest IndiesZambiaZimbabwe
IB Subjects:   Please tick the subjects that you teach on the   IB Diploma programme	Theory of Knowledge Economics Business & Management History Philosophy
*  Preferred Newsletter Format:	HTMLText
*  Enter the security code shown: