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Yahoo’s Turnaround Strategy

Thursday, November 10, 2011
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With the Chief Executive dismissed just under two months ago, Yahoo is all set to undergo a strategic review.  The internet giant must decide whether to go alone or succumb to suitors.  Bidders range from China’s Alibaba to AOL and Microsoft apart from a few others, although Yahoo turned down Microsoft’s offer of $47.5 billion just three years ago, a very costly mistake which has seen its share price fall from $33 to a mere $16 now.  However Yahoo is initiating minor internal adjustments to its capital restructuring process to avoid a hostile takeover, in the process, irking a few stakeholders.  Is this turnaround strategy enough for Yahoo to revive its market share from rivals Google, Apple and Facebook?
yahoo share price
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