Case Study 2010: N-Pharma
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Here is the first quiz for the IB B&M 2010 case study, N-Pharma
N-Pharma Quiz #1 – 18th January 2010
1. What type of legal business structure is N-Pharma?
2. What is the full name of the founder of N-Pharma?
3. Up to how long can the R&D process in the pharmaceutical industry take?
4. Where were the first two subsidiaries of N-Pharma established?
5. What was the cause of the media frenzy in 2008?
6. What is Professor Tadash Agi’s role at N-Pharma?
7. N-Pharma is considering entering a joint venture with a drugs distributor. Name the distributor.
8. What form of branding does N-Pharma use?
9. What form of pricing does N-Pharma use?
10. Are N-Pharma drugs expensive?
Answers
1. MNC / public limited company
2. Yukio Nakamura
3. 17 years
4. Seattle USA and Canberra Australia
5. Animal testing leading to the death of animals
6. Director of CSR
7. R. Taylor
8. Family
9. Cost-based
10. Yes (but trusted)
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