Marketing

easyJet needs a new name….possibly!

Sir Stelios has told the company that it must improve its performance within 90 days or it will lose the name.

Read the article here

Enteries for a new name to be forwarded to me as soon as possible. I will compile a list a publish.

r.dolan@pgs.org.uk

High Street Dreams

A new series begins on BBC1 tonight that will no doubt provide some excellent material for Business Management students.

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Take Off for Air Asia - Finding Opportunities in a Recession

I have heard many presentations from business folk over the years and the last two years of our embryonic Entrepreneurship Society have been memorable for some superb talks. None has quite matched the impact and the quality of a talk given by Tony Fernandes, Founder and CEO of Air Asia last Thursday night.

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Toyota PR Disaster

The Guardian reports today that Toyota was aware of the fault a year ago but chose not to act upon it because they did not believe it to be a safety issue. This represents a major PR disaster for the global car manufacturer.

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Beware: ONLY READ if you are BEAUTIFUL

Beautiful People was launched in Denmark seven years ago and since then it has opened for business in several countries, including Britain and America, arousing delight and despair in equal measure and even some controversy. The dating website work on the idea that you must be considered “beautiful” by the existing members before you are admitted to use the site.

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NY Times ...read all about it!

The New York Times is considering returning to a policy that was in place until 2007…...charging readers to access nytimes.com, a scheme which generated the business $10 million before making the website free access. Times Co. is contemplating additional sources of revenue as marketers slow spending on the Internet. Ad sales at the publisher’s sites, also including about.com and boston.com has fallen.

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