Marketing
Discussion of the marketing options in The Hot Seat
Advertising Campaigns
Commission advertising campaigns to increase attendance at Duncastle home matches.
Like other businesses in the service sector, Duncastle needs to advetise in order to maximise attendances at home games. At any stage you can commission one or more advertising campaigns to boost attendances. To do this, click on the Advertising picture on the Boardroom wall.
read more...»Shirt Sponsorship
Get the right shirt sponsorship deal for Duncastle by selecting from four options
Shirt sponsorship is another important source of revenue. At the start of a new game, there are four businesses pitching to provide sponsorship. Which one will you choose?
read more...»Merchandising - the Club Shop
Set selling prices for merchandise in the club shop to maximise sales and profits
If Manchester United can make a fortune from selling club merchandise, then there’s no reason why you can’t do the same at Duncastle.
read more...»Setting Ticket Prices
An important part of the marketing mix at Duncastle is the decision about what price to pay for home game tickets
Gate receipts are the most important source of revenue for Duncastle. The local population will flock to see a successful team, but they will also be influenced by how much you charge for admission.
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