The return of the old-fashioned desserts.
Saturday, June 06, 2009
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As the recession bites, consumers are having to cut back on their weekly shopping bills. Consumers are still keen though to buy comfort food.
I had to write about the arctic roll making a come back with British consumers, I remember it vividly from my childhood, along with Viennetta! Well apparently these frozen treats are making a comeback. Click here to read the article.
In economic terms the arctic roll could be said to be an inferior good, as income has fallen demand for these goods have risen.
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