The power of advertising
Monday, February 07, 2011
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We all know that one of the factors that can cause the demand curve to shift is advertising (A in PASIFIC). Clearly Simon Cowell feels that advertising is very important. During last nights Super Bowl in the US, Simon and his new show had a 30 second advert. With an estimated 100 million viewers watching the Super Bowl it seems like a good idea. But how much would you pay to place an advert in this slot?
Simon Cowell paid $3 million!
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