The Mamma Mia effect
Tuesday, September 01, 2009
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Our summer holidays are probably starting to feel like a distant memory now. Many Brits opted to stay in the UK this year due to the recession. This has affected many holiday destinations abroad, such as Greece.
However one island is reporting its best season in years, thanks to the Mamma Mia effect - Skopelos is where most of the smash hit movie was filmed. This video explains why this increase in tourism is both a good and bad thing.
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