Return of the Wispa Gold
Saturday, July 04, 2009
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Who remembers the Wispa Gold? Many people say the last 6 years have not been the same since Cadbury decided to withdraw sales of Wispa Gold. A facebook campaign has persuaded them to start production again for a limited time.
This article could be used to discuss aspects of the chocolate industry – price and non-price competition, brand loyalty, profitability, advertising. There are really good additional links and a video on this Sky News page, to extend the discussion.
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