Peppa Pig the cash cow!
Tuesday, May 24, 2011
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As a mum of small children I know all about Peppa Pig! For those that do not know, Peppa is a cartoon character who loves jumping in muddy puddles. Peppa has become big business not only is it a favourite on TV for many young children but there is a huge array of merchandise that can be bought. According to the latest industry figures, Peppa is now the fourth-highest selling character toy in Britain – ahead of Thomas the Tank Engine and Fireman Sam.
This cash cow is set to grow even fatter as Peppa hits America. Peppa Pig has already picked up more than 500,000 US fans since launching stateside in February, propelling her into the top ten American pre-school shows.
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