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How firms compete – the non stick chewing gum

Wednesday, October 06, 2010
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For years companies have been trying to differentiate their chewing gum to attract customers. We’ve had sugar free, menthol, strange flavours and even ones with liquid centres.  Now there is a new non stick version that could be a big hit with school caretakers and the government who spend £150 million a year cleaning gum up. Do your pupils think it will be successful?

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