Demand and supply in action - Waitrose Christmas pudding
Tuesday, November 23, 2010
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Have you seen the adverts on tv for Heston Blumenthal’s Christmas pudding with a whole orange in the middle? I have many times already and by all accounts lots of people have as it has been flying off the shelves.
The pudding are priced £13.99 each. In the advert for his creation, the chef claims: ‘The candied orange in the middle of this incredibly moist Christmas pudding makes it very special. As it cooks, the essential oils from the orange peel infuse the nuts and fruit from the inside out producing a wonderfully aromatic Christmas pudding.’ This is a great example of advertising both on tv and the power of a celebrity chef can boost sales.
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