Demand and Supply in Action - nail polish
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Over the past year Superdrug have seen nail polish sales rise by 37 %. L’Oreal’s nail polish sales were up 24%, double the increase in lipstick and lipgloss sales.
‘We live in an image-obsessed world and nail varnish has become the ultimate accessory. Women want a quick and affordable way to get the latest look. A new varnish provides an expression of individuality and the same buzz as a new outfit for 10 per cent of the cost.’
Even in the current tough financial times, nail bars are one of the fastest growing businesses. Nails Inc, the biggest nail bar chain in the UK, is forecasting a turnover of £22 million this year. High Street shops including Superdrug and Tesco have spotted this and are considering in-store nail bars as a way of pulling in customers.
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