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Demand and Supply in action - Bye bye white bread?

Tuesday, April 05, 2011

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This is a great demand and supply in action story. Could white bread be on the way out? The demand for whit bread has significantly fallen over the last few years as people look to the healthier alternatives of brown and seeded bread in an attempt to become more healthy.

Sales of white bread have fallen by 1% in the last year. At the same time demand for seeded bread has grown by nine per cent while sales of brown bread have risen by six per cent.
It is unlikely we will see an end to white bread but the move is significant, sales of white are still roughly double that of wholemeal.
The latest figures show white bread’s popularity is in decline, it accounts for around 66 per cent of the 12million loaves sold each day, a total of 7.9million. Brown accounts for around 27 per cent – 3.24million loaves a day and seeded for seven per cent 840,000 loaves.
The annual value of white bread sales is put at £1billion versus £423million for brown and £101million for seeded.

Categories: RESOURCE SERIES Demand and Supply in Action
Tags: demand, price, supply, substitutes, gcse micro

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