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Cost cutting at Cadbury

Monday, September 05, 2011
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In an effort to maintain profit margins as the price of commodities rise Cadbury are cutting the number of chocolates in their tins of Roses and Heroes but keeping the price the same.
The weight of a tin of Roses is to be reduced from 975g to 850g. This means 11 fewer chocolates.

Tins of Heroes are also to be reduced from 950g to 800g.
Cadbury said the the reduction is due to the cost of cocoa, up from £900 a ton in 2006 to more than £2,000.

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