Competition in Action - Summer sale starts now!
Wednesday, March 02, 2011
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It may have been a little warmer over the weekend but don’t let that fool you that summer is just around the corner. Well it would seem that Debenhams thinks that summer is here. They have just launched their summer sale! Debenhams says its Spring/Summer collections have combined savings of £150m, with tens of thousands of new season lines reduced by up to 25%.
So why start your sale at the beginning of the season? Debenhams says the move “turns the convention of sale on its head by reducing prices at the start of the season rather than the end.” In addition stores will be open longer over the four-day new season launch in an attempt to get as many customers through the doors as possible.
In a competitive market Debenhams needs to look at different ways of getting ahead of the competition and increasing its profit margins.
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