Competition in action - M&S to sell top brand names
Friday, November 06, 2009
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Marks and Spencer have recently lost market share in part due to the emergence of Waitrose but also due to shoppers trading down supermarkets due to the recession. Well M&S have decided to fight back.
Up until now M&S have only stocked own brand items. In a bid to increase their customer base M&S are now going to stock up to 400 big named brands such as Kellogg’s and PG tips.
This article explains further.
This could start an interesting discussion on how firms compete. Is price the most important factor when choosing a supermarket or do we look at service or another factor. This type of question would be a discuss question at GCSE and could be worth 8 marks.
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