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An unnoticed effect of cost push inflation - shrinking toilet paper

Tuesday, November 09, 2010
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Due to competition, toilet paper companies are unable to increase their prices when the cost of raw materials goes up. So what are they to do to maintain profit margins?

You probably haven’t noticed this but they have sneakily been reducing the size of the roll. This fantastic guide to shrinking toilet paper would be a great starter for any lesson on inflation

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