Madoff’s behaviour
Dan Ariely applying behavioural economics to Madoff’s $65 billion dollar fraud. And an earlier article that discusses human irrationality when it comes to herding behaviour.
A cookie for anyone who makes the link with the photo below.
Greg Woods reports on Madoff’s sentencing in New York
Questions in Behavioural Economics - Credit Cards and Spending
Why do people often spend more when they swipe a credit card than when they use cash? Arjun Bali offers a view.
It’s 2015 and there are two queues of people waiting to buy tickets for an FA Cup final. The longer queue is for those who can pay by cash only, the other is for those who have gained the right to hold a credit card through steady saving and responsible consumption.
Dan Ariely on BBC Worldwide
Spotted this tonight - a BBC international radio interview from a few days ago in which Dan Ariely explains the essence of behavioural economics. Dan Ariely has done a string of experiments to show how people actually behave.He finds that they don’t behave like the economically rational person that economic theory assumes. Hear the interview here.
Money and your Mind
A big hat tip to fellow EconoMax author Mark Johnston for finding this superb article by Mark Buchanan in the current edition of the New Scientist. ‘Money - supposedly a dispassionate tool of exchange - stirs up big emotions and mental strife. It’s time economists’ models took this into account.
read more...»Arming the Donkeys
Dan Ariely has a weekly podcast available on iTunes “Arming the Donkeys” in which he interviews a prominent scientist and talks to them about how their work links in with his own research interests in behavioural economics. This week’s podcast was on bottled water - better for you or just a fabulous marketing achievement?
Dan Ariely speaks at Google
The author of Predictably Irrational - the hit book with my students this summer - talks to the folk at Google in a presentation in early July. The venue looked packed and it is easy to see why - I love his explanation of the effects of asymmetric dominance as a way of changing our buying behaviour.
The 99p effect
The BBC news magazine explores the psychological basis for retailers pricing their products at £1.99 or £3.99 and the disproportionate effect this kind of price point can have on our buying behaviour. It is a great article to use when introducing consumer behaviour and in explaining the non-linearity of demand curves when teaching price elasticity of demand.
Price anchoring
There is a really good article on price anchoring and the iPhone in the Washington Post today.
read more...»Predictably Irrational on Facebook
Check out these videos!
The new Predictably Irrational Facebook group is here!
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