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Unit 3 Micro: Tacit Collusion in the Supermarket

Sunday, November 27, 2011
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What do students make of the current price match / big price drop schemes offered by many of the leading food retailers in the UK?

On the surface the brand price match scheme shown in the picture below looks like a good deal for consumers in this time of financial hardship and distress.

Supermarket Brand Price Match

But what it this ‘parallel pricing’ serves merely as a form of tacit collusion with prices on a range of products actually higher than they might be without the facade of price comparisons and discount voucher compensation?


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