Unit 3 Micro: Hope Bikes - A Commitment to Excellence

Are you into your cycling? The huge expansion of interest in cycling in the UK from road racing through to BMX and mountain-biking has gone hand in hand with the fantastic success of British cyclists on the international stage. 2012 promises to be another strong year for the industry despite difficult economic conditions.

I am really grateful to a former student James Fifield - himself a high-class cyclist - for sending through this brief documentary on Hope Bikes - a British brand that has a remarkable commitment to design excellence, constant innovation, trial and error, and precision engineering. Watching this ten minute video is a compelling and beautiful study in the concept of value added and the potential of small businesses to develop durable and successful brands here in the UK. Please do have a watch!

Unit 2 Macro: Cyclical and Structural Economic Issues Facing the UK [23 May 2012]
Unit 2 Macro: Evaluation on Supply-Side Policies [21 May 2012]
Unit 2 Macro: The Current Account of the Balance of Payments [20 May 2012]
Unit 2 Macro: Migration and the UK Economy [20 May 2012]
Unit 2 Macro: The Importance of Productivity [20 May 2012]
Unit 2 Macro: Revision Notes on Supply-side Policies [10 May 2012]
Unit 3 Micro: Innovation in Markets [10 May 2012]
Unit 2 Macro: Model answer for revision data question [9 May 2012]
Made in China - but not quite so cheaply…... [7 May 2012]
Unit 4 Macro: TV Assembly Back in the USA [5 May 2012]
Unit 2 Macro: Growth and Development Glossary [5 May 2012]
Robert Schiller - Finance and the Good Society [1 May 2012]
Unit 4 Macro: The Euro Zone Crisis (Revision) [22 Apr 2012]
Unit 3 Micro: The Third Industrial Revolution [20 Apr 2012]
Unit 2 Macro: Skills Shortages Hold Back Recovery [12 Apr 2012]
Unit 1 Micro: Market Failure in Private Health Care [8 Apr 2012]
Unit 4 Macro: Productivity Improvements in China [3 Apr 2012]
Unit 2 Macro: Revision on Index Numbers [31 Mar 2012]
Unit 2 Macro: Policies to Drive Economic Recovery [9 Mar 2012]
Unit 2 Macro: Focus on UK Manufacturing [6 Mar 2012]
Unit 1 Micro: Highest and Lowest Paid Jobs in the UK [26 Feb 2012]
Unit 2 Macro: Targeted Tax Cuts to help the Economy [22 Feb 2012]
The Economics of Climate Change - Stern 5 Years On [21 Feb 2012]
Unit 2 Macro: China’s Trade Engine is Spluttering [10 Feb 2012]
Unit 4 Macro: Focus on India - Comparative Advantage [27 Jan 2012]
Unit 4 Macro: Focus on India - World’s Cheapest Computer [26 Jan 2012]
Unit 2 Macro: Can China Stay Competitive [25 Jan 2012]
Unit 1 Micro: Can the UK Computer Games Industry Grow [24 Jan 2012]
Unit 4 Macro: Focus on India - Economic Growth [24 Jan 2012]
Unit 3 Micro: 3D Printing and a Manufacturing Revolution [23 Jan 2012]
Unit 2 Macro: Exporting to the Booming Chinese Economy [23 Jan 2012]
Unit 1 Micro: Nano Technology and Energy Efficiency [17 Jan 2012]
Unit 2 Macro: Videos on Productivity [17 Jan 2012]
Using Infographics in the classroom [15 Jan 2012]
Unit 4 Macro: Competitive Advantage in Trade (Some Videos) [12 Jan 2012]
Unit 4 Macro: Does Manufacturing Matter? [10 Jan 2012]
Unit 1 Micro: Inside a Biscuit Factory [1 Dec 2011]
Unit 4 Macro: Does UK Manufacturing have a Future? [30 Nov 2011]
Some Practice Interview Questions [27 Nov 2011]
Unit 3 Micro: Patent Wars might Stifle Innovation [23 Nov 2011]
AS Macro: The State of British Business [13 Nov 2011]
Unit1 Micro: Australia pass Carbon Tax [8 Nov 2011]
Unit 4 Macro: Richard Florida on the Great Reset [5 Nov 2011]
Unit 2 Macro: A New £50 comes into circulation [2 Nov 2011]
Unit 1 Micro: Is the Sun Dipping on Solar Subsidies? [27 Oct 2011]
Unit 2 Macro: Economic Importance of Investment [19 Oct 2011]
Keynes Prize: The Economics of Cities (3) [14 Oct 2011]
Can the “invisible hand” solve Africa’s poverty? [13 Oct 2011]
Keynes Prize: The Economics of Cities (2) [13 Oct 2011]
Keynes Prize: The Economics of Cities (1) [12 Oct 2011]
Why Is Macroeconomics Such A Mess? [11 Oct 2011]
Unit 1 Micro: Waste Mountains as Above Ground Mining [6 Oct 2011]
Unit 3 Micro: Amazon launches the Kindle Fire [1 Oct 2011]
Unit 3 Micro: Science Cities and External Economies of Scale [29 Sep 2011]
Unit 4 Macro: Bangladesh and Comparative Advantage in Textiles [19 Sep 2011]
Study Note - Value Added and Contributions to a Nation’s GDP [16 Sep 2011]
Unit 2 Macro: Value Added in Production and GDP [11 Sep 2011]
Mixing with the Nobel Economists [4 Sep 2011]
Capital labour substitution at FoxConn [2 Aug 2011]
Unit 1 Micro: Cotton Prices and the Retail Price of Clothing [13 Jul 2011]
Unit 1 Micro: Economics of Volatile Corn Prices [12 Jul 2011]
Unit 3 Micro: Motorsport Valley and External Economies of Scale [12 Jul 2011]
Where there’s muck there’s brass [6 Jul 2011]
China: The End of Cheap Labour [28 Jun 2011]
Two new RSA Videos - Matthew Taylor and Tim Harford [27 Jun 2011]
Evan Davis ‘Made in Britain’ - and a new trade data tool to play with [21 Jun 2011]
Six Global Trends Shaping Business Strategy [15 Jun 2011]
Do you agree that the government should provide support to the UK car industry? [12 Jun 2011]
AS Macro Key Term: Supply-Side Policies [25 May 2011]
AS Macro Key Term: Recession [23 May 2011]
A2 Micro: Competition Policy [20 May 2011]
A2 Micro: The Importance of Profit [19 May 2011]
A2 Micro: Market Structure, Conduct & Performance [19 May 2011]
A2 Micro: High and Low Marginal Cost Products [19 May 2011]
A2 Micro: Competition and Efficiency [19 May 2011]
A2 Micro: Business Growth [18 May 2011]
A2 Micro: Innovation and Economic Policies [18 May 2011]
A2 Micro: Innovation Efficiency and Welfare [18 May 2011]
Unit 3 Micro: Diseconomies of Scale [18 May 2011]
A2 Micro: External Economies of Scale [18 May 2011]
UK Economy Update: What Mervyn Said [11 May 2011]
Review of “Adapt” by Tim Harford [9 May 2011]
Regulation, legislation and competitiveness - The Bribery Act [5 May 2011]
A2 Micro: Innovation in Markets [4 May 2011]
What America makes [4 May 2011]
Management lessons from the War in Iraq [30 Apr 2011]
AS and A2 Macro Revision: Keynesian Economics [28 Apr 2011]
Economics Recommended Reading - Summer 2011 [26 Apr 2011]
Key AS Micro Terms: Economic Efficiency [16 Apr 2011]
Smartphones and Creative Destruction [16 Apr 2011]
China set to become exporter of inflation [14 Apr 2011]
AS Macro Key Term: Frictional Unemployment [11 Apr 2011]
Unit 3 Micro: Solar Panels and Economies of Scale [11 Apr 2011]
AS Macro Key Term: Economic Structure [6 Apr 2011]
Information Empires and Monopolies [2 Apr 2011]
Timetric: Unemployment in the US Economy [1 Apr 2011]
Innovation: Google’s Driverless Car [31 Mar 2011]
OCR F585 June 2011: Competitiveness [31 Mar 2011]
Progress towards low carbon economic growth [18 Mar 2011]
AS Macro Revision: Investment Spending [12 Mar 2011]

ECONOMICS TEACHER RESOURCE NEWSLETTER

Join over 6,000 other Economics Teachers in the UK and around the world who receive the tutor2u regular Economics Resource Email Newsletter. Get special offers, first news of latest resources, teaching ideas, conferences and workshops + loads of great ideas for teaching economics from our blog authors.