Economics Teacher National Conference 2012

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Oligopolies in action

Friday, January 13, 2012
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Don’t you just love it when oligopolistic theory plays out in the real world:

On Wednesday, EdF announced it was cutting gas prices by 5%.
Thus began the price war with the strategic interdependence that exists in oligopolistic markets…
British Gas also responded with a 5% cut (although craftily undercut EdF by saying it will be immediate, rather than EdF’s one which will take effect in February).
SSE responded with its own price cut on Thursday…
NPower announced their cut today on Friday…
E.On and Scottish Power are set to follow soon.

Is this price war driven by a follower-leader relationship, or is it simply due to them facing the same cost structures?

Read about it here.


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