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Nudge nudge

Tuesday, June 10, 2008
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Richard Thaler talks to Google about his new book “Nudge” which is another addition to the behavioural economics genre - potentially important if and when Barack Obama gets into the White House

Richard Thaler’s new book has the title “Nudge: Improving Decisions About Health, Wealth, and Happiness”. His book focuses on the idea of choice architecture as being significant in nudging us towards making better decisions which can improve outcomes for us personally as well as having an important social spillover.

“We all are susceptible to cognitive biases and blunders that make us human, fallible, and prone to error. Thaler and Sunstein invite us to enter an alternative world, one that recognizes our humanness as a given. They show that the way we think can be used to our advantage: it is possible to design environments that make it more likely for us to act in our own interests”

More here from the web site accompanying the book



 

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