Lessons from an Ad Man - Superb microeconomics!

The wonderful Rory Sutherland wows the audience at the TED conference in Oxford with a superb sixteen minute talk on advertising and aspects of behavioural economics. It is an immensely watchable video that will allow you to discuss with your students concepts such as perceived value, symbolic value,intangible value, hedonic opportunity cost and some ideas for nudging personal behaviour in socially beneficial ways. We learn of the extraordinary value of placebos, the rebranding of the potato in Prussian Germany. That all value is subjective and that persuasion is better than compulsion. Some super examples too of Veblen Goods, price discrimination and how the framing of the Italian penalty points system for drivers in Italy has a different impact than for motorists in the UK.

Competitiveness [8 Feb 2012]
Daniel Kahneman on decision-making [5 Feb 2012]
Unit 1 Micro: Winning the War on Deforestation [5 Feb 2012]
Unit 4 Macro: Focus on India - World’s Cheapest Computer [26 Jan 2012]
Teaching vacancy - Economics & Business Studies, Reed’s School - Cobham, Surrey [19 Jan 2012]
Revision Presentation: Economics Evaluation Skills [10 Jan 2012]
Exam Advice: 10 Ideas for a Better Economics Paper [10 Jan 2012]
Unit 2 Macro: Factors Driving Business Investment [10 Jan 2012]
Economics at the Movies - Freakonomics [9 Jan 2012]
Unit 4 Macro: Natural Disasters and their Economic Impact [7 Jan 2012]
AS and A2 Economics - 10 Ways to Improve Evaluation [4 Jan 2012]
Unit 1 Micro: Prezi on the Economics of Negative Externalities [2 Jan 2012]
Unit 1 Micro: Externalities from Metal Theft [2 Jan 2012]
Exam Technique for Economics - Weesteps to Evaluation [2 Jan 2012]
Unit 1 Micro: Biomass Subsidies and Timber Prices [30 Dec 2011]
Resources on Keynes and Hayek [27 Dec 2011]
Unit 3 Micro: Sub Normal Profits - BP Leaves the Solar Industry [21 Dec 2011]
Economics of Deforestation [20 Dec 2011]
Prezi on Information Failures [20 Dec 2011]
Introduction to Neuroeconomics - Fusing Psychology with Economics [16 Dec 2011]
Unit 2 Macro: Long Term Unemployment - A Human Story [15 Dec 2011]
Rory Sutherland at Zeitgeist [1 Dec 2011]
Unit 2 Macro: Will a Youth Jobs Subsidy Work? [30 Nov 2011]
Behavioural Economics: Herd Behaviour [28 Nov 2011]
Stephen King - Great Article on Macroeconomics [22 Nov 2011]
Beyond the Bike - What is the value of life in Africa? [19 Nov 2011]
Beyond the Bike - The Value of Money [19 Nov 2011]
Pasty Prices - Something to Chew Over [19 Nov 2011]
LSE Lecture: Daniel Kahneman - Thinking Fast and Slow [15 Nov 2011]
LSE lecture: Darwin economy [13 Nov 2011]
Economics at the Movies: In Time [13 Nov 2011]
Behavioural Economics: Bittersweet Symphony - The Psychology of Food [8 Nov 2011]
Economics Resources - Week Ended 6 November 2011 [6 Nov 2011]
Unit 1 Micro: Luxury Goods in Action! [6 Nov 2011]
Unit 2 Macro: Video Clips on Unemployment [6 Nov 2011]
Unit 3 Micro: Impulses to Change Management Models [5 Nov 2011]
Unit 3 Micro: Time of Use Pricing for Energy [2 Nov 2011]
Unit 3 Micro: Economies of Scale and the Kinect [31 Oct 2011]
Unit 1 Micro: Google Maps to Charge for Usage [31 Oct 2011]
Unit 3 Micro: Price Discrimination in the E-Book Market [31 Oct 2011]
Unit 3 Micro: UK Executive Pay - All in it Together? [29 Oct 2011]
Unit 1 Micro: Is the Sun Dipping on Solar Subsidies? [27 Oct 2011]
Unit 1 Micro: University fees and elasticity of demand [24 Oct 2011]
Unit 1 Micro: Economists attack food price speculation [24 Oct 2011]
Is happiness the right measure of social progress? [20 Oct 2011]
Unit 3 Micro: Tesco Behaving Badly - Price Anchoring [17 Oct 2011]
Can the “invisible hand” solve Africa’s poverty? [13 Oct 2011]
So many economic concepts in one article - Indian tomato production. [11 Oct 2011]
Why Is Macroeconomics Such A Mess? [11 Oct 2011]
Unit 1 Micro: Copper prices and a copper crime wave [10 Oct 2011]
Fat tax: Denmark [5 Oct 2011]
Unit 1 Micro: Homework Assignment on Market Prices [2 Oct 2011]
Unit 1 Micro: The Supply and Demand Rap! [28 Sep 2011]
Unit 1 Micro: Exercise on Equilibrium Market Prices [27 Sep 2011]
Putting the “discrimination” into price discrimination! [26 Sep 2011]
Unit 1 Micro: Drink Driving and Government Intervention [26 Sep 2011]
Unit 1 Micro: Exercise on Market Supply [26 Sep 2011]
Behavioural Economics - The IKEA effect [25 Sep 2011]
Unit 1 Micro: Exercise on Market Demand [25 Sep 2011]
Unit 1 Micro: Sleep, Money, Happiness and Choices! [25 Sep 2011]
Study Note - The Basic Economic Problem: Scarcity and Choice [13 Sep 2011]
Unit 2 Macro: Value Added in Production and GDP [11 Sep 2011]
Starter Video: The Slums of Manilla [11 Sep 2011]
50% tax rates - Chuck it George [7 Sep 2011]
NHS spending good, private provision bad? [5 Sep 2011]
Mixing with the Nobel Economists [4 Sep 2011]
Starter Activity: Health Economics [1 Sep 2011]
Toilet rolls, soap and climate change [1 Sep 2011]
An activity for the first Economics lesson of the year! [31 Aug 2011]
John Kay on the future of Economics [26 Aug 2011]
Markets and Meerkats [23 Aug 2011]
Unit 4 Macro: Baltic Dry Index and Global Weakening [19 Aug 2011]
Unit 4 Macro: GDP per person since the credit crunch [19 Aug 2011]
Unit 1 Micro: The Price of Football [2 Aug 2011]
Economics at the Movies - Utility of Decorative Pillows [18 Jul 2011]
Unit 1 Micro: Opportunity Cost - [11 Jul 2011]
Unit 2 Macro: Reducing Unemployment after a Recession [11 Jul 2011]
7 Reasons why Teachers should Blog [7 Jul 2011]
Glastonbury, rain, mud, abandoned tents and negative externalities. [4 Jul 2011]
Unit 1 Micro: Are carbon taxes ineffective? [20 Jun 2011]
Shaping the Future - Blanchflower on the UK Economy [7 Jun 2011]
Poor Economics - Esther Duflo at the LSE [3 Jun 2011]
Macro Revision: Putting Things in Context [25 May 2011]
AS Macro: Preparing for Unit 2 (May 2011) [25 May 2011]
AS Macro Key Term: Supply-Side Policies [25 May 2011]
AQA A2 Economics - European Context [23 May 2011]
Revision notes on unemployment [22 May 2011]
A2 Micro: Price Discrimination [19 May 2011]
A2 Micro:  Monopsony Power in Markets [19 May 2011]
Super-cooperators and Game Theory [19 May 2011]
A2 Micro: Perfect Competition [19 May 2011]
A2 Micro: Competition and Efficiency [19 May 2011]
A2 Micro: Innovation and Economic Policies [18 May 2011]
A2 Micro: Innovation Efficiency and Welfare [18 May 2011]
A2 Micro: Ownership and Control in Modern Businesses [18 May 2011]
Unit 3 Micro: Diseconomies of Scale [18 May 2011]
A2 Micro: Minimum Efficient Scale [18 May 2011]
AS economics: Using the cost-benefit principle [18 May 2011]
UK Economy Update: What Mervyn Said [11 May 2011]
AS Micro: What´s really behind the oil price rise? [10 May 2011]

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