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The Economics of Hotel Deals

Tuesday, September 23, 2008
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e-break deals from the likes of Marriott Hotels regularly end up in the junk-mail bin. But this advert prompted a lively classroom discussion….

Why do hotels charge less for rooms at weekends than during the week?

Why are the advertised room rates for Peterborough so much lower than for Swansea for what is likely to be a standardised hotel?

At current exchange rates, how do the advertised rates for Moscow, Bucharest and Warsaw compare with UK prices?

Why have locations such as Swindon, Leicester and Peterborough been chosen for the e-break deal?

Why was this email sent to me on a Tuesday?

Even for students a couple of weeks into their course, they had an instinctive understanding of the nature of price elasticity of demand for business and leisure consumers, the profit opportunities from slashing room rates but making this up from other hotel services, maximising the capacity of the hotel and the benefits of new customers being added to corporate databases.


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