Google TV - Excellent example of a joint venture

In A2 micro we study the pathways that are open to businesses seeking growth. Traditionally the various forms of integration - horizontal, vertical, lateral etc - have held sway. But now joint ventures are become evermore significant and common place. There was a good example launched yesterday - technology company Google has joined forces with Sony Corp, Intel Corp and Logitech International to launch a smart TV with built-in web browsing and search. The first TV sets will be produced by Sony and should be available in the Autumn of 2010. Further details here from the BBC web site.

Unit 3 Micro: Quiz on Market Structures [11 Apr 2012]
Adapt or Die - Lord Bilimoria and the Cobra Story [4 Mar 2012]
Unit 3 Micro: Patent Wars- A Touchy Subject for Apple [16 Dec 2011]
A2 Micro: Business Growth [18 May 2011]
A2 Micro: Innovation in Markets [4 May 2011]
Innovation: Google’s Driverless Car [31 Mar 2011]
World’s Most Innovative Companies [17 Feb 2011]
Nokia and Microsoft form strategic partnership [12 Feb 2011]
Smarter Googling - Using the Toolbar [1 Dec 2010]
Google investigation [30 Nov 2010]
Google Public Data – Using in Economics Assignments [28 Nov 2010]
The Rise and Rise of Internet Monopolists [14 Nov 2010]
Experimenting with Google Docs - the Rise of a Digital Conglomerate [8 Nov 2010]
Barriers to Entry: Cutting it in the USA [8 Nov 2010]
Cows with IP addresses and social networks as modes of production [22 Oct 2010]
Competition in action: Google vs the World! [6 Oct 2010]
The Rise of Micro Companies [21 Sep 2010]
External Growth - Google’s Acquisition Boom [21 Sep 2010]
Some videos on business integration [13 Sep 2010]
Schumpeter would be proud [28 May 2010]
The economics of Google [6 Apr 2010]
Apple and patent races [8 Mar 2010]
Apple’s Revenues [28 Jan 2010]
Contestable Markets - Google launches the Nexus One [6 Jan 2010]
Net monopolists [22 Nov 2009]
Google and Average Revenue Product of Labour [13 Nov 2009]
GlaxoSmithKline and Pfizer choose to collaborate on HIV drugs [3 Nov 2009]
The Times interviews Google’s Eric Schmidt [4 Oct 2009]
How to start the next Google or Facebook [28 Sep 2009]
Browser Wars! [1 Sep 2009]
Economics Snapshot - Google draws away from Microsoft and Yahoo [29 Jul 2009]
Windows for a new generation? [9 Jul 2009]
Public Good-le [26 Jun 2009]
And another thing [19 May 2009]
A2 Micro: Contestable Markets [15 May 2009]
HMV diversifies into cinemas [28 Apr 2009]
You Tube’s Losses [17 Apr 2009]
Budgeting for expansion [27 Oct 2008]
Standing on the shoulders of giants [24 Sep 2008]
Web browser war hots up with release of Chrome [9 Sep 2008]
Dan Ariely speaks at Google [24 Jul 2008]
Commodity prices and vertical integration [2 Jul 2008]
Newbies on Google’s horizon [21 Jun 2008]
Revision: Growth of Businesses [30 Mar 2008]
Search engine market heads towards duopoly [6 Mar 2008]
Google - Profits up + Share Price Down [1 Feb 2008]

ECONOMICS TEACHER RESOURCE NEWSLETTER

Join over 6,000 other Economics Teachers in the UK and around the world who receive the tutor2u regular Economics Resource Email Newsletter. Get special offers, first news of latest resources, teaching ideas, conferences and workshops + loads of great ideas for teaching economics from our blog authors.