Frozen Pizzas and Theory of the Firm
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A big hat tip to my colleague David Fox who alerted me to this superb three-minute BBC video which takes us inside the Goodfella’s pizza site in Naas, Republic of Ireland - a fully-integrated plant that produces over two million frozen pizzas every week! There is so much in this video. I suggest showing it a couple of times and then gathering together the contributions from students and turning it into a mind map or a word cloud - perhaps using wordle
I tried with one group and they came up with
Capital intensity
Automation
Bulk purchase of ingredients
Economies of linked processes.
High labour productivity (very small workforce)
Standardised products - important for branding
Quality control
Bulky capital
Economies of increased dimensions
Minimising wastage
Perfectly elastic supply
Constant cost
A great short video resource!
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