Essential business reading for the summer!
Recommend on Google+
Rachel Bridge (Enterprise Editor of the Sunday Times) has long been regarded as one of the UK’s best writers on business & enterprise. Her weekly columns (now sadly hidden behind Rupert’s paywall) provide detailed and realistic insights into the challenges and frustrations, as well as the upsides, of starting and growing a business.
However, Rachel’s new book (published today!) - How to make a Million Before Lunch - has really raised the bar in terms of providing a blueprint for budding entrepreneurs. It is perhaps the most insightful and useful book yet written on how to start and build a business. It should be compulsory reading not only for entrepreneurs, but also for everyone concerned with teaching and studying business startups.
What sets How to Make a Million Before Lunch apart is its realism. Rachel “begins” at the “end” with perhaps the most important advice for anyone starting out. Begin by thinking about the kind of business you want to sell. Why? Because genuine shareholder value is only really created when an entrepeneur sells his or her business. Having the right exit strategy really does matter.
The book is packed with lots of other advice that certainly rings true from our experience in growing tutor2u. The need for entrepeneurs to focus on a specialist niche; to ensure that there is sustainable demand for the firm; to avoid taking on too many employees as long as possible; to be unafraid of breaking market “rules” and avoiding perfectionism. This is gold-dust advice from an author who has really taken the time to understand the business start-up challenge.
The glue that holds this terrifically entertaining book together is that it is packed full with practical examples from successful and less-than successful startups. tutor2u even gets a mention (on page 89!) The writing style is eminently readable - making the book ideal for both holiday reading and maybe even homework assignments.
Rachel Bridge will be performing her one-woman show, HOW TO MAKE A MILLION BEFORE LUNCH, at the Edinburgh Fringe festival in August. Her show, a hilarious account of getting to know real life entrepreneurs, will run at The Pleasance from 17th to 29th August 2010.
Tickets are now on sale and are available from The Pleasance box office or 0131-556-6550.
I will be there for the show on Wednesday 18th August and if there are any other colleagues in Edinburgh for the Fringe Festival that day please get in touch and perhaps we can arrange a Tutor2u get together!
blog comments powered by Disqus
Unit 2 Macro: Evaluation on Supply-Side Policies [21 May 2012]
Oxbridge Economics: Introduction to Game Theory [21 May 2012]
Unit 3 Micro: Game Theory and Business Economics [21 May 2012]
Final Speaker Line Up for the Economics Teacher Conference 2012 [15 May 2012]
Unit 2 Macro: Revision Notes on Supply-side Policies [10 May 2012]
Unit 2 Macro: 10 Key Revision Topics for EdExcel [7 May 2012]
Robert Schiller - Finance and the Good Society [1 May 2012]
Twitter - Help with Economics Revision [8 Apr 2012]
Unit 2 Macro: Inflation and the Business Environment [6 Apr 2012]
Unit 2 Macro: How the Economic Cycle affects Businesses [6 Apr 2012]
Price of Stamp increases to 60p [27 Mar 2012]
Unit 2 Macro: Focus on UK Manufacturing [6 Mar 2012]
Adapt or Die - Lord Bilimoria and the Cobra Story [4 Mar 2012]
Unit 3 Micro: Volkswagen targets growth markets [25 Feb 2012]
Unit 1 Micro: Can the UK Computer Games Industry Grow [24 Jan 2012]
AS and A2 Economics Revision Workshops in Spring 2012 (update) [16 Jan 2012]
Revision Presentation: Economics Evaluation Skills [10 Jan 2012]
AS and A2 Economics - 10 Ways to Improve Evaluation [4 Jan 2012]
Unit 2 Macro: Mobile Phones and African Economic Growth [18 Dec 2011]
Unit 4 Macro: The Rise in Self Employment [17 Dec 2011]
AS Macro: The State of British Business [13 Nov 2011]
Unit 4 Macro: Richard Florida on the Great Reset [5 Nov 2011]
Unit 3 Micro: Tesco Behaving Badly - Price Anchoring [17 Oct 2011]
Keynes Prize: The Economics of Cities (3) [14 Oct 2011]
Can the “invisible hand” solve Africa’s poverty? [13 Oct 2011]
Skidelsky in Madrid [12 Oct 2011]
Unit 3 Micro: Contestable Markets - Lucozade takes on Coca Cola [10 Oct 2011]
Unit 3 Micro: Science Cities and External Economies of Scale [29 Sep 2011]
Study Note - Finite Resources and Sustainability [13 Sep 2011]
UK Macro: Risks of a Double Dip Recession [12 Sep 2011]
Beyond the Bike - Video of the First Two Weeks [8 Aug 2011]
Economics 1 Manchester United 0 [20 Jul 2011]
Tech & Pop Culture in Teaching Economics [17 Jul 2011]
Beyond the Bike - Stuart’s Epic Economic Cycle [17 Jul 2011]
Unit 3 Micro: Oligopsony - Dairy Losses Drive Farmers from the Fields [10 Jul 2011]
7 Reasons why Teachers should Blog [7 Jul 2011]
The Economic Importance of Manufacturing [20 Jun 2011]
tutor2u June 2011 Economics Teacher Conference [18 Jun 2011]
Connecting to Digital Natives (and some great ads!) [17 Jun 2011]
RES Essay Competition 2011 - Shortlisted Essays [13 Jun 2011]
Economics Teachers on Twitter [6 Jun 2011]
AS Macro: Preparing for Unit 2 (May 2011) [25 May 2011]
AS Macro Key Term: Supply-Side Policies [25 May 2011]
A2 Micro: Price Discrimination [19 May 2011]
A2 Micro: The Importance of Profit [19 May 2011]
A2 Micro: Examples of Price Discrimination [19 May 2011]
A2 Micro: Competition and Efficiency [19 May 2011]
A2 Micro: Outsourcing [18 May 2011]
A2 Micro: Innovation and Economic Policies [18 May 2011]
A2 Micro: Moving Away from Profit Max [18 May 2011]
Review of “Adapt” by Tim Harford [9 May 2011]
Economics Resources & CPD - Your Suggestions Welcome [9 May 2011]
Dominos Pizza turns to Behavioural Economics [5 May 2011]
A2 Micro: Innovation in Markets [4 May 2011]
Management lessons from the War in Iraq [30 Apr 2011]
EU Enlargement - Evaluating the Impact [30 Apr 2011]
A2 Micro: EU Aviation - State Aid and State Ownership [28 Apr 2011]
Economics Recommended Reading - Summer 2011 [26 Apr 2011]
Royal Economic Society Essay Competition [23 Apr 2011]
Smartphones and Creative Destruction [16 Apr 2011]
Tutor2u Visits Madrid! [4 Apr 2011]
Resources from the Business/Economics ICT event [5 Mar 2011]
Using Google Docs for Student Collaboration [28 Feb 2011]
Never Mind Plan B - Plan V needed for the UK Economy! [17 Feb 2011]
Using Twitter - The Role of Hash Tags [15 Feb 2011]
Teacher Enrichment - Developing Your Own PLN [14 Feb 2011]
Shared Value and the Limitations of CSR [12 Feb 2011]
Tracking Commodity Prices - Free Chart Download [26 Jan 2011]
Shorting the market - the vultures target HMV [23 Jan 2011]
Tesco - Time to start a price war! [19 Jan 2011]
Economics Q&A: Tragedy of the Commons and Market Failure [18 Jan 2011]
Diagram Canvas for A2 Micro [7 Jan 2011]
A2 Economics Diagram Checklist [7 Jan 2011]
Giveacar - a Social Enterprise [4 Jan 2011]
Growing a presence on Facebook [23 Dec 2010]
A Christmas Reading List in Economics for 2010 [9 Dec 2010]
A selection of economics revision presentations [1 Dec 2010]
Changes to AQA Economics Spec and other Animals [28 Nov 2010]
Growth and Strategy at Domino’s Pizza [27 Nov 2010]
Keeping the Plates Spinning - the Success of the Goodwood Brand [11 Nov 2010]
Steven Johnson – Where Good Ideas Come From [2 Nov 2010]
Extend and Enrich with EconoMax [29 Oct 2010]
Revision Presentation on Measuring Inflation [26 Oct 2010]
Revision Presentation on Unemployment in the UK [26 Oct 2010]
Cows with IP addresses and social networks as modes of production [22 Oct 2010]
Open Web - Resources for Economics Teachers [19 Oct 2010]
Picturenomics (2) - Coalition Policies and a Local Town Economy [18 Oct 2010]
Jim’s Interview with Smarta [18 Oct 2010]
Fiscal austerity: Next stop: Pensions [14 Oct 2010]
Departing from pure profit maximisation [14 Oct 2010]
Tea with the Economist - Stephen King [13 Oct 2010]
A Driving Force behind British Excellence [8 Oct 2010]
Growing the Warburtons Brand - Focusing on Core Values [3 Oct 2010]
teachECON 2010 comes into view! [3 Oct 2010]
Damien Hirst - Artist and Economist ? [30 Sep 2010]
Two Weeks Until teachECON! [27 Sep 2010]
Student View: Takeovers and Mergers and Shareholder Value [27 Sep 2010]
IMF signs off on UK’s fiscal plans [27 Sep 2010]
The Rise of Micro Companies [21 Sep 2010]
Magic Whiteboards in the Economics Classroom [14 Sep 2010]
ECONOMICS TEACHER RESOURCE NEWSLETTER
Join over 6,000 other Economics Teachers in the UK and around the world who receive the tutor2u regular Economics Resource Email Newsletter. Get special offers, first news of latest resources, teaching ideas, conferences and workshops + loads of great ideas for teaching economics from our blog authors.
